Covering Disruptive Technology Powering Business in The Digital Age

This article was originally published by insidebigdata.com and can be viewed in full

Rick Chavie of EnterWorks discusses several areas where all businesses can make marked improvements and avoid the big data pitfall of having great insights that can’t be used in a tactical way.

There is a major area where big data can be operationalized without embedding scientists in a company’s business departments: the domain of product content.

Big data is often unstructured content, and while it can identify trending behaviors regarding consumers, geographies and target audience segments, it does not offer marketers and merchants concrete, actionable insights that are integrated into their daily workflows.

Rather than improving business productivities, big data is overwhelming marketers. But with the right technology, companies can amend big data shortcomings and adhere to emerging best practices. In the following areas, all businesses can make marked improvements and avoid the big data pitfall of having great insights that can’t be used in a tactical way.

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